Property Marketing on the Internet
Property marketing on the Internet is about marketing and advertising of real estate agencies, home building companies, property investment opportunities and holiday accommodation. It also refers to growing trend of website publishers who create websites with the purpose of generating passive income from the ads - web property marketing.
Internet Marketing of Real Estate Agents
The truth is that websites are extremely important in Real Estate business. They allow to deliver fresh information in a multimedia format to property buyers and sellers at a relatively cheap price. That is why most of the successful realtors invest in their websites.
In the first decade of this century search engine market in real estate industry was divided by few strong players. That is why it is practically impossible for boutique agencies to expose their listings. They have to do it via recognised leaders like Domain.com.au or RealEstate.Com.Au.
We believe that real estate agents with a point of difference can achieve some results by Internet marketing.
Example of Bayview Real Estate (Mordialloc)
Bayview Real Estate is located in Mordialloc and is licensed to use Set Sale property selling method. This method often allows to achieve much better prices, in shorter selling period and with minimal troubles for the sellers. Property buyers also enjoy certainty and eliminate the impulse bids at the auctions.
As long as Set Sale is not a typical keyword for real estate industry, we used it to promote Bayview Real Estate. Because of the high Google ranking of this key phrase Bayview Real Estate website delivers small but consistent source for the property listing.
Internet Marketing of Home Builders
Big home building companies do not hesitate to spend money on AdWords and SEO. However they are not very consistent. That is why it is not too hard to market smaller builders on the Internet. One of the positive examples we have is the website of house extension builder. This website is ranked well on Google and generates dozens of enquiries monthly.
Web Property Marketing
Good domain names attracted business minded people at the dawn of the Internet. By the year 2000 all the words from big Oxford dictionary were taken - mostly by energetic speculators. Today it is hard to register a domain based on 2 words.
A lot of these domains are listed for sale, very few of them sell.
In our opinion a domain name becomes a good web property when it is supported by a strong website with original content. Such a combination potentially creates a good traffic and hence is able to generate advertising dollars.
Some individuals and companies have specialised for years in web property development.
An example of our own website that is a web property development is: Kitchens Melbourne.
Web property investment can generate 10%-300% of annual return.